Stroom (electric current — Ukrainian) is a startup born just this year. It’s a career guidance platform for teenagers and young people in Ukraine, featuring a list of the most in-demand professions, detailed information and statistics for each, educational opportunities, internships, and volunteering options, as well as testing. Naturally, Stroom needed branding: a name and identity.
When you're a teenager, you often don’t know where to start. Exams, university admission, choosing a profession, the future — it all feels overwhelming, turning into a tangled web of obligations impossible to unravel. Stroom is a platform that helps you map out your career path stress-free, without a million browser tabs open. It connects different audiences: teenagers and young people figuring out their direction, employers looking for young specialists, educational institutions, and youth organizations. This idea of illuminating and intertwining paths became the foundation of the visual identity.