Brief
Development and implementation of student advocacy campaign in Europe
Solution
While some people in Europe still praised Russia's cultural heritage, we revealed the true face of contemporary Russian literature. In collaboration with the Ukrainian Academy of Leadership, we presented 'Crime without Punishment' — an epic narrative exploring the atrocities of war, illegal deportations, and the manipulation of Ukrainian children. Despite being labeled 'still in progress,' many pages remain classified, awaiting the day when justice prevails and these criminals are held accountable.
"Crime Without Punishment" made waves both offline and online. The book's launch reached an audience of up to 15 million people, with media coverage totaling 331,625,434 views. This media attention, combined with the book's compelling narrative, caused it to go viral on social networks, amplifying its message and impact.
My role: Graphic Design, Book Design, Printing, Photography
Credits
- Bickerstaff.574
- CEO: Veronika Selega
- Creative director: Ilia Anufriienko
- Project manager: Anastasiia Kolomiiets
- Strategist: Nadiia Melnyk
- Copywriter: Vlad Minchev
- Graphic designer: Liza Popova
- Motion designer: Oleg Shava
- Pr manager: Anastasiia Polska
- Junior pr manager: Viktoriia Ivanishina
- ULA
- Acting CEO, deputy CEO: Yevheniya Mateychuk
- Regional development manager: Liubomyr Shymkiv
